<p><b>What it is</b>: A rich, creamy shampoo formulated to help revive extra-dry, colored, heat-damaged and breakage-prone hair.</p><p><b>Who it's for</b>: Ideal for thicker hair types.</p><p><b>What it does</b>: This shampoo deeply nourishes, conditions and smoothes hair for silkier, softer strands. It helps increase volume and shine while reducing shedding and breakage, and it helps to soothe scalp irritation or dryness.</p><p><b>Key ingredients</b>:</p><p>- TFC8: a proprietary technology that creates the optimal environment for cellular renewal</p><p>- Black Oat Complex: helps prevent split ends while increasing smoothness and gloss</p><p>- Brassica Seed Oil: helps restore damaged hair, lock in moisture and tame frizz</p><p>- Moringa Oil: helps restore dry hair, support moisture retention and soothe the scalp</p><p><b>How to use</b>: Apply to wet hair and massage gently into the hair and scalp. Rinse and repeat as required. For best results, follow with The Rich Conditioner.</p>