<p><strong>What it is</strong>: An iconic lipstick that has been maxed out in three new shades to give lips more with a matte finish and good-for-lips formula and delivers 12 hours of full coverage color and 8 hours of moisture.</p><p><strong>What it does:</strong> M·A·C's iconic lipstick has been maxed out to give lips more with a silky matte finish and good-for-lips formula that looks richer, feels better and lasts longer. Get more color with full-coverage, pigment-rich payoff in the brand's widest range of artist-appoved shades. Get more comfort with a creamy blend of coconut oil, organic shea butter and organic cocoa butter that conditions and nourishes lips. Get more care with instant and eight-hour moisture and more longwear with 12 hours of nonfading, long-lasting color that leaves lips looking visibly fuller from the very first ultra-vibrant glide. Get a luxe look with a high-shine packaging design on the outside and MAC-embossed bullet on the inside. And finally, get more responsible with a lipstick case featuring at least 30% PCR material. It features a noncaking, nonfeathering, nonbleeding and nonflaking formula. The iconic matte lipstick that changed the world we live in may have been reimagined, but each famous and fresh hue still serves up that signature vanilla scent you already love.</p><p><strong>Research Results:</strong></p><p>In a consumer test on 120 women after using product for 1 week:</p><p>- 98% said this lipstick feels comfortable throughout wear</p><p>- 95% said this lipstick provides high impact colour throughout wear</p><p>In a consumer test on 109 women after using product for 1 week:</p><p>- 96% said this lipstick leaves lips feeling soft/smooth</p><p>In a consumer test on 110 women after using product for 1 week:</p><p>- 96% said this lipstick feels luxurious</p><p><strong>How to use:</strong> Apply the lipstick directly to lips. To remove, dispense one to two pumps of Hyper Real™ Fresh Canvas Cleansing Oil (sold separately) into the palm of your hand and gently massage onto lips. Emulsify with warm water, rinse thoroughly and pat dry.</p><p><strong>Pro tips: </strong>Define lips with a lip pencil or layer on lip gloss for a high-shine finish. Dab Lipstick on cheeks for a monochomatic pop of color.</p>