<p><strong>What it is</strong>: A long-wearing, smooth liquid lip colour that gives you a blurred, high-impact matte look.</p><p><strong>What it does</strong>: Believe it when you feel it. Powder Kiss Liquid Lipcolour gives you a blurred, high-impact matte look. Experience a weightless kiss of colour delivering ten hours of moisture. Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of non-settling, non-flaking, comfortable colour. The special blend of vitamin E, powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. It features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. The long-wearing formula provides immediate moisture and coverage for 10 hours.</p><p><strong>Research results: </strong></p><p>Consumer testing on 116 women after one week of use:</p><p>- 95% said it applied smoothly onto lips</p><p>- 94% said it left lips feeling soft and smooth upon application</p><p>- 92% said it was color-true throughout wear</p><p>- 91% said it left lips feeling moisturized upon application</p><p><strong>How to use</strong>: Apply directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.</p>