<p><b>What it is:</b> A luxurious hair oil formulated with a blend of traditions in every drop.</p><p><b>Who it's for:</b> Ideal for all hair types.</p><p><b>What it does:</b> The oil is infused with tsubaki seed oil, harvested in part from Jeju Island and daikon seed oil, responsibly sourced from cooperative farms in Willamette Valley, Oregon. This is a precious concentrate that effortlessly wraps hair in light-reflecting shine and immerses your senses in a calming purefume aroma. The signature Pure-fume aroma wraps your senses in pure bliss with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain. It was crafted by perfumers in Aveda's In-House Botanical Aroma lab.</p><p><strong>Key ingredients:</strong></p><p>- Tsubaki seed oil: conditions hair</p><p>- Daikon seed oil: smoothes hair</p><p>- Camelina oil ferment: rich in omega 3, 6 and 9 fatty acids, it helps promote radiance</p><p><b>How to use:</b> Apply a small amount of the oil into palms. Distribute mid-to-ends of damp hair. Style as desired. Breathe in the calming pure-fume aroma.</p><p><strong>Pro tips: </strong>For fine-to-medium hair types: apply a small amount to ends of dry hair to smooth and add radiant shine. For medium-to-thick hair types: work into mid-lengths and ends of dry hair to smooth frizz and add radiant shine.</p>