<p><b>What it is</b>: A ceramic flat iron that customizes heat to your hair texture and styling goals for fast styling and a smooth, shiny finish with less damage.</p><p><b>Who it's for</b>: Ideal for all hair types and textures.</p><p><b>What it does</b>: The flat iron is designed with a 1-inch iron plate that passes over your hair quickly. Just input your hair texture, and T3 StyleMax technology will match you with one of nine precise heat settings. Start styling for a smooth, sleek look, or tap Curl Mode to optimize your temperature for beautiful, bouncy curls and waves. After your custom setting is locked in, Digital T3 SinglePass technology powers a smart microchip to keep temperature fluctuations in check. T3 CeraSync heaters deliver heat that's 2x more consistent for one-pass styling with minimized heat exposure. And CeraGloss ceramic plates glide effortlessly, leaving hair smooth and super-shiny. Up the style. Drop the damage.</p>