<p><strong>What it is</strong>: An easy-to-use liner that delivers long-lasting color payoff that doesn't fade throughout the day, for flawlessly defined eyes.</p><p><strong>What it does</strong>: The smudge- and transfer-resistant, color-true shades glide smoothly onto the lashline, staying put all day long without fading.</p><p><strong>How to use</strong>: To create a tightline, dip a flat eyeliner brush into clean water then work the eyeliner into a thick paste. Apply the eyeliner underneath the root of your upper lashline by wiggling the brush between your individual lashes. Reapply to add intensity.</p>