<p><b>What it is: </b>A vivacious berry scent inspired by raspberry ripple ice cream.</p><p><b>Fragrance story:</b> Tangy redcurrant lifts the blend, softened by the delicate touch of powdery white musk. Berry decadent delight. Fresh juices of lush raspberries and redcurrants swirling through creamy white musk. Inspired by scrumptious raspberry ripple ice cream on a sunny day at the British seaside. It's vivacious and enticing.</p><p><b>Style:</b> Fruity floral.</p><p><b>Notes:</b></p><p>- Top: redcurrant, blackcurrant</p><p>- Middle: raspberry</p><p>- Base: white musk</p><p><strong>How to use: </strong>Like perfume or eau de toilette, cologne is a fragrance designed to be worn on the skin. Spritz generously onto your wrists, neck and pulse pointsyour body heat will help to diffuse the scent as the day goes on. After applying your cologne, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly. If you prefer placing fragrance on your wrists, be sure to reapply after frequent handwashing, as this tends to rinse off the scent. Replace the fragrance after 12 months. Expired perfumes more than a year old lose the integrity of the original scent. Jo Malone London colognes are meant to be combined. Wear this fragrance solo or layer with another to create a perfume that's personal for you.</p>