<p><b>What it is:</b> A serum that helps firm, lift, plump, smooth, reduce sagging skin, wrinkles and crow’s feet.</p><p><b>Who it's for:</b> Ideal for all skin types, especially for those with wrinkles and a loss of skin volume and firmness. Suitable for sensitive skin.</p><p><b>What it does:</b> With a silky, lightweight, nonsticky texture, this serum penetrates the skin, ensuring a smooth application of face and eye makeup without any pilling. It's infused with a maxed-out 3% concentration of Growth Factor Complex. Growth Factors play a crucial role as 'messengers' by facilitating communication between skin cells. They effectively promote collagen production and help support the regeneration and repair of the skin. The serum helps tighten skin, specifically around the jawline and neck, firm the upper and lower face, lift and reduces skin sagging and helps reduce wrinkles around the eye area, including crow’s feet and crepey eyelids.</p><p><strong>Key ingredients:</strong></p><p>- 9% Lifting Peptide Complex: this complex can help improve skin smoothness and reduce the appearance of expression wrinkles such as the forehead and around the eyes</p><p>- MSM: this is a sulphur compound naturally occurring in our bodies. This multitasking ingredient serves as an antioxidant and helps minimize signs of premature ageing by aiding in the strength, elasticity and integrity of youthful skin\</p><p>- Copper Lysinate/prolinate: an amino acid/mineral complex, allowing the skin to reduce the appearance of deep wrinkles and improve firmness</p><p>- Phospholipids: powerful humectants that naturally occur on the skin, protecting it from external factors like weather and chemicals, promoting hydration and moisture retention and helping strengthen the skin barrier</p><p>- Glycolipids: help improve skin’s appearance, barrier function and ability to retain moisture</p><p>- 2% Dermcom: helps to stimulate natural growth factors of the skin that enhance the synthesis of collagen and elastin in the dermis</p><p>- 3% SH-Oligopeptide-1 (growth factor) Complex: a potent concentration of this powerhouse active ingredient that helps to stimulate collagen production and skin recovery</p><p><b>How to use:</b> Can be used daily as part of your morning or evening routine. Apply 1–3 pumps on your face, eye area and neck.</p><p><b>Pro tips:</b> XXX.</p>