<p><b>What it is</b>: Elasticizing anti-breakage shampoo that gently cleanses the hair, making it shiny and silky.</p><p><b>Who it's for</b>: Anyone with long or damaged hair.</p><p><b>How to use</b>: Apply a small amount to wet hair, gently massage into scalp, lengths and ends of hair. Repeat if needed.</p>