724, an olfactory signature with an urban spirit. In the light of a pure sky rising over the city ascends the elegant silhouette of 724, a musky floral Eau de Parfum. In the top notes, a fresh urban accord is perceived. It is the sensation of energizing freshness, formed of bergamot and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood-white musk accord. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of 724 Eau de Parfum. This luminous, vibrant and comfortably addictive Eau de Parfum invites you to live in harmony with the city. ABOUT THE BRAND: Created in the tradition of French luxury by renowned perfumer Francis Kurkdjian, Maison Francis Kurkdjian is known for elegant scents designed to be worn like a wardrobe of fragrance, each blend of notes capturing a different emotion and mood.