<b>WHAT IT IS</b><br><br>Gucci Beauty Rouge &#224; L&#232;vres Liquide Matte is a transformative cream-to-powder liquid lipstick that dries down to a transfer-proof matte finish once applied. 0.21 oz. Made in Italy.<br><br><b>WHAT IT DOES</b><br><br>Created with comfort and care in mind, Rouge &#224; L&#232;vres Liquide Matte is enriched with Black Rose Oil to soothe lips upon application. The coverage is buildable, transforming from a creamy liquid to a powdery matte texture for a completely smoothed effect and weightless lip feel that does not transfer or smudge.<br><br><b>HOW TO USE IT</b><br><br>For a modern take on the classic red lip: 1. Apply a light wash of a soft shade all over the lips and allow it to dry for a few seconds. 2. Next, apply a richer shade to the center of the lips to create a soft bitten effect. Press the lips together lightly without rubbing them to blend the colors. 3. Add a flush of color to the apples of the cheeks by applying with the pad of your middle finger and blend the color seamlessly with your skin for a soft-focus effect.<br><br><b>RESEARCH RESULTS</b><br><br>&#149; 94%* of women say the formula feels weightless on the lips. &#149; 90%* of women say the liquid lipstick glides easily onto the lips. * Based on a consumer study done on 102 volunteers.<UL></UL><br><b>ABOUT THE BRAND</b><br><br>First launched in 1921, the Italian luxury fashion house quickly became known for its fine leather craftsmanship and accessories. Today, the visionary brand continues to redefine fashion trends, while celebrating creativity and innovation. Gucci's contemporary designs include shoes, clothing and accessories&#8212;as well as bold beauty and fragrance collections.