<b>WHAT IT IS</b><br><br>Enabled by more than 35 years of caviar science - discover the first and only transformative serum for an instant and enduring lifting effect. The reformulated Skin Caviar Liquid Lift is powered by an exclusive combination of proprietary caviar ingredients and the Exclusive Cellular Complex&#8482; to help restore the skin's youthful structure. This anti-aging face serum is augmented with Caviar Micro-Nutrients to help support the skin's metabolism for augmented lifting efficacy. The caviar beads and emulsion are freshly blended at first use with one press of the activation button, transforming into a silky face serum that infuses the skin's structure. Day after day, wrinkles and lines appear faded, skin is firmed and youthful contours are revealed. 1.7 oz. Made in Switzerland.<br><br><b>WHAT IT DOES</b><br><br>Skin appears enduringly lifted with continued use, with a visible lift in just 15 minutes* *observed by 72% of panelists in a self-assessment questionnaire. Jawline lift of up to 1 cubic centimeter** ** recorded by instrumental measurement after 8 weeks of use. Contours appear redefined. Wrinkles and fine lines are smoothed. Skin is plumped and firmed.<br><br><b>HOW TO USE IT</b><br><br>For first-time use, activate the formula by pressing the activation button to blend the caviar beads and the emulsion into a silky serum. Shake the vial vigorously to complete the transformation phase. Press the pump to dispense one to two drops into the palm. Using fingertips, smooth over the face and neck, avoiding the eye area. Allow to absorb completely before following with any Skin Caviar moisturizer (sold separately). After the initial application, there is no need to press the activation button or shake the vial &#8212; simply pump to dispense the formula.<br><br><b>ABOUT THE BRAND</b><br><br>Harnessing the power of precious materials like caviar extract and 24-karat gold, La Prairie sets the bar for truly indulgent skincare and makeup. Find instant lift and luminosity in the Swiss line's serums, eye creams, pressed powders and more, alongside precision application tools.