New Ivory Gentle Deodorant gives you 24-hour odor protection that isn't harsh on skin. Our dermatologist-tested formula is free of aluminum, parabens and phthalates and includes the #1 dermatologist recommended moisturizer and naturally derived Dead Sea Salt. At Ivory, we believe in using pure & purposeful ingredients to make products you will love and trust. Over 140 years ago, we created a soap that was 99.44% pure and we haven't lost touch with where we came from.