<UL><LI>5X VITAMIN COMPLEX of vitamin B9 to help promote visible shine, Vitamin B5 to moisturize hair, Vitamin C to help nourish scalp, Vitamin B7 to promote fuller-looking hair and Vitamin E to strengthen strands for healthier hair made easy </LI><LI> SILKY, SMOOTH, SHINY STRANDS this wash will give you a smooth, polished finish. Dull days and flyaways are a thing of the past.</LI><LI> Raspberry Seed Oil: Antioxidant and fatty acid rich for moisture-locking and restoring benefits. Also helps smooth flyaways.</LI><LI> MADE IN THE USA, Cruelty Free, Vegan and Gluten Free. Free from harsh chemicals, parabens, sulfates and phthalates</LI><LI> Vegan Keratin Complex: Amino-rich, helps to fortify hair for stronger, smoother, softer, shiny looking strands</LI><LI> Argan Oil: vitamin E rich for softening and shine enhancing properties as well as help nourish strands.</LI></UL><BR/> It’s your time to shine! We’re swapping out dull days for glossy goals with this nourishing shampoo. Get ready for smoother, silkier strands with this wash blended with strengthening vegan keratin*, frizz-taming raspberry seed and argan oils and shine-boosting murumuru butter. We've also supercharged this shampoo formula with a custom 5X vitamin complex for healthier-looking hair made easy. Lather up and bring out your hair’s luster!