<UL><LI>Easy-to-read Digital LED Temperature Display with last setting recall function</LI><LI> Ergonomic, Cylindrical Design with comfortable Soft-Touch finish</LI><LI> 27 Variable Heat Settings up to 455°F for all hair types</LI><LI> 9 ft Professional Swivel Cord with Hanging Ring</LI><LI> Black Gold Plates for extra-smooth, shiny styles</LI></UL><BR/> Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And, the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere!