<UL><LI>No developer required</LI><LI> Brilliantly intense hair color</LI><LI> No ammonia or peroxide</LI><LI> Formulated in Italy</LI><LI> Vegan & Cruelty-Free (Product not tested on animals)</LI></UL><BR/> <p>ion Color Brilliance Semi-Permanent Brights are high fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes, ion Color Brilliance Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance Brights can be applied to pre-lightened hair and natural or colored hair.</p>