<UL><LI>No developer required</LI><LI> Brilliantly intense hair color</LI><LI> No ammonia or peroxide</LI><LI> Formulated in Italy</LI><LI> Vegan & Cruelty-Free (Product not tested on animals)</LI></UL><BR/> <p>ion Color Brilliance&trade; Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance&trade; Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance&trade; Brights can be applied to pre-lightened hair and natural or colored hair.</p> <p>&nbsp;</p> <p><u>Ion Hotline:</u></p> <p>1-800-859-3112</p> <p>Our hotline is open from 8:00am to 5:00pm CST Monday &ndash; Friday.</p>