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<UL><LI>No developer required</LI><LI>
Brilliantly intense hair color</LI><LI>
No ammonia or peroxide</LI><LI>
Formulated in Italy</LI><LI>
Vegan & Cruelty-Free (Product not tested on animals)</LI></UL><BR/>
<p>ion Color Brilliance™ Semi-Permanent Brights are hi-fashion hair color shades designed to give vivid, boldly intense results. In 20 to 40 minutes ion Color Brilliance™ Brights deposits color on pre-bleached natural or color treated hair. ion Color Brilliance™ Brights can be applied to pre-lightened hair and natural or colored hair.</p>
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<p><u>Ion Hotline:</u></p>
<p>1-800-859-3112</p>
<p>Our hotline is open from 8:00am to 5:00pm CST Monday – Friday.</p>
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