<UL><LI>Free of ammonia, gluten, parabens, phthalates and animal-derived ingredients</LI><LI> Lasts up to 24 washes** (**depending on hair type)</LI><LI> Gentler on all hair textures* (*vs. permanent color)</LI><LI> Shiny, healthy-looking color with less damage</LI><LI> Gloss, tone, refresh or enhance your color</LI><LI> Enriched with Shea Butter</LI><LI> Blends grays</LI></UL><BR/> <p>Be a boss in gloss. Nothing boosts confidence like finding that perfect shade and stepping out with rich, glossy hair. New Wella colorcharm&nbsp;Demi-Permanent Color offers shiny, healthy looking color with less damage.*</p> <p>Featuring Shea Butter, our formula is gentler on all hair textures* and free of animal derived ingredients, ammonia, gluten, parabens, and phthalates. Safe, quick, and easy to apply, Wella colorcharm&nbsp;Demi-Permanent Color is perfect for in-between salon visits. Now you can blend grays, gloss, tone, refresh, or enhance your color on your own terms. Results last up to 24 washes.**&nbsp;</p> <p>With our new color-coded packaging for at-a-glance navigation and selection, finding your ideal shade has never been easier. From vibrant, commanding reds and violets to flawlessly toned blondes and gorgeous brunettes, we&rsquo;ve got your perfect shade. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color.</p> <p>We give you the color to be a boss in gloss. Create With Confidence.</p> <p>*vs. permanent color<br /> **depending on your hair type</p>