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<UL><LI>Sustainable: Greener process to reduce environmental footprint</LI><LI>
Long-lasting, high coverage & glossy results </LI><LI>
Low Chemical: Partially of natural origin </LI><LI>
Over 60% Plant-Origin Formula - See bottom label for exact % per shade</LI><LI>
Cruelty Free</LI></UL><BR/>
<p>Naturalism offers plant-based technology in a long lasting, rich gel formula that you can feel good about using. Each shade is over 60% Plant-Origin formula made from vegetal biomass from items like potatoes, corn and wheat. Since it is derived from partially natural origin it is low-chemical and also creates a greener process that considerably reduces environmental footprint which makes it a more sustainable option too!</p>
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