<UL><LI>Ceramic heaters generate instant heat and instant recovery </LI><LI> Adjustable temperature dial for customized heat up to 420°F. </LI><LI> 9-ft. Professional 360° swivel cord</LI></UL><BR/> <p>The Plugged In HeatMaster Ceramic Flat Iron straightens, flips, smooths and curls. The lightweight, ergonomic design makes it a great multipurpose tool. Ceramic generates far infrared heat and negative ions to straighten from the inside out, improving condition and shine of hair.</p> <p>&nbsp;</p> <p>Negative ions create smoother, shinier and calmer hair. Ceramic plates provide even heat and prevent damaging hot spots. Smooth, sleek styles are easier than ever to achieve.</p>