<UL><LI>Higher deposit and absorption of the dye molecules results in superior color longevity with no developer required to process </LI><LI> The gel base allows you to work with the underlying color pigment in the hair</LI><LI> Unique delivery system guarantees an even distribution of the pigment</LI><LI> Formulated to bond the hair and will not bleed into another color </LI><LI> Gives an iridescent semi translucent stained glass like effect</LI><LI> No developer needed; ready to use right out of the tube</LI><LI> PPD-free, ammonia-free, sulphate-free, gluten-free </LI><LI> Revolutionary semi permanent gel formula</LI><LI> Made for all hair types and curl-friendly</LI><LI> 7 shades that can be mixed and matched! </LI><LI> Best results on pre-lightened hair</LI><LI> 100% vegan & cruelty-free</LI></UL><BR/> Manic Panic Professional is a semi-permanent gel hair color formulated to identify & bond with hair fibers. Once bonded, the color molecule mimics the hair fiber resulting in: Maximum color longevity, color can last through 40+ washes, true fade-on-tone result, even distribution of color molecules, higher deposit and absorption of the dye.