<UL><LI>Finishing step to neutralizing warmth after lightening Up to 90% less breakage* </LI><LI> *WELLA colorcharm lightener + permanent toner vs. lightener alone</LI><LI> Free of animal-derived ingredients, parabens, gluten and phthalates.</LI><LI> Perfects blondes with shiny, healthy-looking hair. </LI><LI> Works on naturally blonde or pre-lightened hair.</LI><LI> Seamlessly even tone from root to tip.</LI></UL><BR/> <p>Discover your best blonde with new WELLA colorcharm Permanent Cr&egrave;me Toners. From the creators of the #1 permanent toner in the US,* these 8 new cr&egrave;me toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.**<br /> &nbsp;<br /> With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end.&nbsp;</p> <p>**WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ&lsquo;s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright &copy; 2022 Nielsen Consumer LLC</p> <p>.<br /> **WELLA colorcharm lightener + permanent toner vs. lightener alone</p>