<UL><LI>Penetrates the hair to help prevent future breakage</LI><LI> Gently cleanses, smooths and moisturizes</LI><LI> Free of mineral oil, petrolatum and gluten</LI><LI> Revitalizes and nourishes distressed hair</LI></UL><BR/> Proclaim Coconut Oil Anti-Breakage Shampoo contains nourishing Coconut Oil that acts as a barrier to protect against damaged hair and free radicals.