<UL><LI>Hair color leaves hair feeling smoother and stronger 100% gray coverage Superior hydration High gloss finish Luminous shine</LI></UL><BR/> <p>ion Color Brilliance Brilliant 12 Ultra Gloss takes hair color to the next level by giving you the custom color you expect from ion, then layering on the super high shine that makes hair look healthier, silkier, and more vibrant than you ever dreamed possible. This ultra gloss features a luxurious Italian formula which provides long lasting color, serious anti-fade UV protection, and even 100% gray coverage. Luxurious pigments cover evenly, while our lustrous, high-gloss finish hydrates deeply and leaves hair feeling soft, stronger and smoother.</p> <p>ion Hair Color's superior quality, proprietary blends are formulated in Italy by our expert team of chemists to deliver unparalleled results. Our unique system combines the finest quality natural and exotic ingredients with powerful, high-tech compounds, to achieve exquisite, brilliant color with superior gray coverage.</p> <p>ion Hair Color science relies on the power of micro-pigmentation&mdash; our microscopic pigment molecules oxidize slower, allowing them to penetrate deep into the cortex of each hair strand for long-lasting, fade-resistant color. Our formulas are PPD-free and enriched with Hyaluronic Acid, Argan Oil, Pequi Oil, and botanicals to nourish and strengthen hair from within. Not to mention, ion Hair Color is gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair&rsquo;s true potential with ion&rsquo;s cutting-edge, salon-quality color science, and vibrancy, like never before.</p>