What It Is: Rouge G, the iconic jewel lipstick that can be customized and refilled, has been reinvented in a hydrating and smoothing 89% skincare-based¹ formula. The lipstick bullet refill is offered in a wide range of highly pigmented, long-wearing, shades. Pair with the new Rouge G Customizable Lipstick Case to design your complete lipstick. The new Rouge G cases are only compatible with the new generation refills and vice versa.   What It Does: The velvet matte formula of this new generation of Rouge G boasts an ultra-light enveloping texture for a barely there feel and 16-hour comfort³. The velvet matte formula smoothes and coats lips in unparalled softness for a velvety result, ensuring exemplary hold for 12 hours⁴. Also available in a satin formula. How To Use: Customize your lipstick in 2 steps. For your first Rouge G purchase, choose a shade and a case to create your complete lipstick. For the following ones, refill the shade or change the case as you wish. Key Ingredients: 89% skincare-based¹, the Rouge G formula incorporates an exclusive complex created with lily flower paired with sweet almond oil with smoothing, hydrating and plumping properties². It protects lips and improves rejuvenation². Clinical Results: ¹Average skincare base percentage, excluding pigments and shimmer, in the Rouge G range: Rouge G Velvet: minimum of 81%, Rouge G Satin: minimum of 89%. ²In vitro ingredient test. ³Self-scoring on 30 subjects. ⁴Instrumental test on 25 subjects. Pair With: Rouge G Lipstick Case Contour G Lip Pencil Kiss Kiss Bee Glow Lip Oil