America's #1 detergent*, now even better. This Tide liquid laundry detergent has an improved formula engineered to attack tough body soils. Tide's HE Turbo Clean detergents feature Smart Suds technology. The quick-collapsing suds clean faster and rinse out quicker, even in cold cycles. Tide HE laundry detergent keeps your whites white and your colors colorful with a refreshing scent, wash after wash. Available in Original and Clean Breeze scents. The Tide clean you love is also available in Tide PODS laundry pacs. America's #1 detergent brand* Cleans deep and smells fresh Cleans, freshens, whitens, brightens Infused with the Original Scent you love * Tide, based on sales, Nielsen laundry detergent category Contains approximately 64 loads as measured just below Bar 1 on cap. Follow care label instructions, then sort. Test inside seam for colorfastness. Add detergent, then add clothes. Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer ©Procter & Gamble