Knight & Wilson PurePlex Bond Reconstructing Cream Hair Bleach, Ammonia Free Formulation Lifts up to 8 Shades, Protects & Repairs, While Lightening. Full Hair Bleaching Kit. AMMONIA-FREE: Strictly ammonia-free hair bleach cream uses significantly milder peroxide than other bleaches. CREAM FORMULA: Unique powder-free hair bleaching cream provides superior, even blonde results. Never use powder hair bleach again. AMINOFIX TECHNOLOGY: Synthetic beeswax and corn proteins uniquely repair, protect and strengthen hair during the lightening process. NOURISHES HAIR & SCALP: Nourishing, sulphate-free formula rebuilds hairs natural structure and replenishes moisture during treatment. LIFTS UP TO 8 SHADES: Professional bleach hair dye formula is designed to lighten colour up to 8 shades safely for luminous blonde results. COMPLETE AT HOME HAIR BLEACH KIT: Professional bleach kit includes Tint Bowl and Brush. Please always read the enclosed instruction leaflet thoroughly before use. Tips & Advice: Use Knight and Wilson PurePlex Blonde Whitening Mask after bleaching to leave a clean white base with no warm tones. Say goodbye to harsh powder bleaches, and hello to PurePlex Bond Reconstructing Cream Bleach. This revolutionary ammonia-free hair bleach cream is gentler on hair while providing superior, even colour up to 8 shades lighter. Aminofix technology uses nourishing proteins to protect and repair hair structure during the lightening process. Enjoy luminous colour while restoring strength, suppleness and natural volume to your hair. For Full tips on whole head, highlights, dip dye and ombre see comprehensive tips and instructions inside the pack. ©Knight & Wilson