A clever cleanser that’s completely free from sulphates, BLEACH London’s Sulph Obsessed Shampoo is the only option for refreshing thirsty, dry hair without sacrificing the colour of a single strand. Enriched with sweet almond and lotus oil extracts, it boosts shine, strength and hydration, to keep hair looking healthy and full of vibrant colour. Like the entire bleach line, the shampoo is also completely cruelty-free and vegan, so your conscience – as well as scalp and strands – can be comforted.