A game-changing hair cleanser, BLEACH London’s Silver Shampoo will give you your brightest blonde yet. Designed to be used in every other wash, this violet-toned, high pigment shampoo works to neutralise brassiness, eliminating unwanted yellow and orange tones. Ideal followed with BLEACH’s {Silver Conditioner} , it features strengthening wheat proteins and moisturising vitamin B5 to nourish strands as it brightens. Like the entire BLEACH line, this formula is also completely cruelty-free and vegan – what more could we ask for.