<p><strong>What it is: </strong>A pomade that provides the brand's strongest hold and a matte finish.</p><p><strong>What it does: </strong>This water-based formula washes out easily and won’t leave product build up behind. It’s better than 10, it’s an 11!</p><p><strong>How to use: </strong>Remove one knuckle of the pomade from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair.</p>