<p><strong>What it is</strong>: A leave-in soothing scalp treatment that that helps increase scalp hydration.</p><p><strong>Who it's for</strong>: Ideal for all hair types and textures.</p><p><strong>What it does</strong>: Binchotan charcoal draws out buildup, impurities and excess oil that may clog the scalp and hair follicles while peppermint, spearmint and tea tree oils reduce scalp itchiness, irritation and redness. Witch hazel, water, hyaluronic acid and aloe moisturize and balance scalp hydration for those with either oily or dry scalps. The serum is formulated with 99% naturally derived ingredients and the brand's proprietary NOVA Complex that purifies, nourishes and protects hair.</p><p><strong>Key ingredients</strong>:</p><p>- Binchotan charcoal: detoxifies the scalp and draws out impurities that clog the hair follicle or that cause buildup on the scalp</p><p>- Peppermint and Tea Tree Oil Complex: provides a cooling effect to the scalp and reduce itchiness, irritation and flakiness</p><p>- Witch hazel: normalizes oil production to prevent oily scalp</p><p>- Biotin: provides essential nutrients to the hair follicle that support healthy hair</p><p><strong>How to use</strong>: Part clean and conditioned, damp hair into sections. Apply 1–2 drops of the Treatment Serum to each section. Massage into the scalp. Do not rinse out. It can also be applied before bedtime as a pre-shampoo scalp treatment. For best results, use with the Briogeo™ Scalp Revival™ collection (sold separately) for a clean, healthy scalp.</p>