<h3>FLAVOR PROFILE</h3> <ul> <li>Tender, rich, flavorful</li> </ul> <h3>WHY WE LOVE IT</h3> <ul> <li>Generously marbled and easy to prepare, a prime rib roast of beef makes an impressive centerpiece for any occasion. Also known as a standing rib roast, the cut is best roasted whole "standing" on its ribs, allowing the top layer of fat to render and self-baste the meat. Pasture-raised and grain-finished by Double R Ranch Co., this roast has the perfect combination of flavor and tenderness.</li> </ul> <h3>NET WEIGHT</h3> <ul> <li>Large Roast: approx. 8 lb. (serves 8–10).</li> <li>Small Roast: approx. 6 lb. 8 oz. (serves 6–8).</li> <li>Grass-fed and grain-finished premium Northwest beef.</li> <li>USDA Choice grade or higher.</li> <li>Shipped frozen.</li> <li>Product of USA.</li> </ul>