A clinically proven lip-plumping treatment and ultra-shiny gloss with immediate and long-term visible plumping, softening, and hydrating benefits. Immediately, lines look filled and the lip surface looks smooth. Featuring Maxi-Lip™, clinically proven* to: Improve lip condition +100% Improve lip softness and comfort +70% Improve lip hydration +60% Visibly increase lip volume +40% Visibly reduce lip folds -29% *Based on an independent study on the specific ingredient complex, Maxi-Lip™.