It's time to make an appointment with Olia.To bring the best performing salon-inspired hair colour straight to your home, Olia has developed an improved formula for hair colour. Discover Olia.Oil-powered hair colour that stays true to tone and resists fading for a long- lasting, deep red colour result with a hint of burgundy reflects. The 1st permanent home hair colour powered by oil, not ammonia, to reduce damage. Olia's Oil Delivery System infuses colour deep into the heart of the hair fibre to give you maximum colour performance and visibly improve hair quality. 98% of women saw no visible damage*.To keep your hair visibly healthy and for optimal experience during the process, our formula is:AMMONIA FREESILICONE FREEThe Olia hair colour range is:Vegan**Approved by Cruelty Free International Under the Leaping Bunny ProgrammeAN EASY APPLICATION KITWith our easy application kit and non-drip velvety formula, everyone can create great hair colour looks, just like a pro. MORE SUSTAINABLE PACKAGINGOur new packaging is made with 43% less plastic and 11% less cardboard***.*instrumental Test** No animal derived ingredients*** compared to the previous kitup to 100% Grey Coverage3x More ShineIntense Long Lasting ColourAmmonia FreeVegan Formula