<UL><LI>For highly-visible, intense red highlights even on dark hair, without brassiness </LI><LI> Breakthrough technology lifts hair 3-4 levels, no pre-lightening required </LI><LI> Rich, no-drip creme makes it easy for control of creative techniques </LI><LI> Quick processing time of only thirty minutes </LI><LI> True-to-shade color that resists fading </LI><LI> Available in three Hi-lift Red shades</LI></UL><BR/> NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper. <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b><u>L&rsquo;Oreal Help Line:</u></b></span></span></p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">(800) 345-5014.</span></span></p> <p style="margin-bottom:12.0pt; margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">9AM - 5PM EST, Monday-Friday</span></span></p>