Fable Plant Based Braised Beef Picture this, a world where you can experience the deliciousness of eating all your favourite foods in a way that’s healthy, sustainable, and ethical. That’s there mission at Fable. And they don’t want it to be a story; they want it to be a fact. This is why they produce delicious tasting meat without animals. 100% Plant BasedMeat is delicious. One of life’s greatest pleasures is biting into a juicy burger or getting elbow deep into a tantalising bolognese, curry or stew. We get it. But the challenge is, there are some major issues with how we produce and consume meat today.