The Jillian Dempsey Lip Gloss is the solution to all the things we dislike about lip gloss. It helps lips look naturally fuller, minus the uncomfortable stinging or stickiness. With lip loving plant extracts, the gloss helps hydrate, for a fuller-looking pout. The cushion soft formula contains a botanical, SepiLift™, which aids in the synthesis of collagen and helps lips appear more firm and plump. The addition of the marine plant, Sea Lavender, helps reinforce the hydro-lipidic barrier and replump the dermis. The plush paddle applicator was specially designed to work on any lip size and allow for precision-application and perfect color distribution. You can even paint the cupid's bow by turning the applicator on its side.  6 Wearable Shades: Bubble Pink - bluish-pink that makes teeth appear whiter Delux Mauve - cool-toned with lilac and blue undertones Golden Pearl - sheer and icy with a hint of shimmering crystal Plush Nude - warm-toned brownish pink Lavish Berry - grounded berry shade with the perfect amount of pigment Peachy Peach: sheer, coral-nude