Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue® Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. WHAT MAKES IT DIFFERENT: Formulated with first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.