Crystal Clear, What it is: Have you been looking for low-commitment hair color? Try Guy Tang #Mydentity Demi-Permanent Hair Color. It’s a vibrant hair color that showcases your individuality. Choose from several multi-dimensional shades, like dark blonde/dusty lavender, blonde/ice gold, and more. What it does: This cream demi-permanent hair color deposits pigment onto your strands when used with a quality hair color developer. The color will eventually wash out since it is not deposited deeply within the strands. Its creamy consistency makes it easy to apply to your hair strands. What else you need to know: This hair color takes anywhere from 5-25 minutes to process - leave it on longer for more opaque coverage. These shades are perfect for low lighting. Follow the included instructions to achieve true-to-color results.