5-16 Light Brown Cendre Chocolate, What it is: The Schwarzkopf Professional IGORA ROYAL EARTHY CLAY color line features sophisticated dusty brown tones to create stunning earthy color results. What it does: IGORA ROYAL EARTHY CLAY allows stylists to create a variety of matte and neutral tones for an alternative powdery take on browns. The unique pigment mix works to counteract unwanted red/orange undertones, with strong neutralization during the lifting or highlighting process. Stylists can mix and match the coolness of ASHY CEDAR with the dusty EARTHY CLAY to create unique true-to-tuft color for clients. The IGORA ROYAL product range was developed alongside professional colorists to create true-to-swatch results, providing stylists with maximum creativity, bold color options and reliable coverage. Stylists can expect up to 100% white hair coverage with unparalleled color vibrancy and retention. The permanent color creme features lipid carriers that boost color pigment penetration and seal the hair’s surface to maximize color retention and even out color distribution. What else you need to know: Schwarzkopf Professional’s IGORA ROYAL EARTHY CLAY color line provides subtle color and gorgeous shine for clients wanting a sophisticated natural brown.