<UL><LI>Formulated with Coconut Oil and our signature Triple Plant-Milk blend, leaving hair soft and silky smooth</LI><LI> 87%-92% naturally-derived formulas, depending on the shade</LI><LI> No drip liqui-crème formula is gentle on hair and scalp</LI><LI> Rich and vibrant color that lasts 8 weeks</LI><LI> Salon-quality results at home</LI><LI> Tropical fruity fragrance</LI><LI> 100% gray coverage</LI></UL><BR/> <p><br /> Experience a new world of hair color with Better Natured, the professional, vegan solution for gorgeous, radiant hair that&rsquo;s fueled by Good. Clean. Fun. &nbsp;Whether you&rsquo;re new to coloring your hair or a seasoned pro, our permanent hair color provides salon quality results at home that last up to 8 weeks. Covers roots and grays in under an hour&hellip;94% of women who tried it agree that the gray coverage is impeccable!&nbsp;</p> <p>The Better Natured liqui-cr&egrave;me formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. It&rsquo;s gentle on the hair and scalp and adds rich, vibrant dimension to hair color.</p> <p>Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing</p>