<p>The original 740 handled heavy miles as a daily runner. Fans wore it into the ground then bought new pairs. It returned from the archives with open knit mesh upper, segmented midsole and a streamlined silhouette borrowed from 2000s running.</p><p>The New Balance 740 'White/Brown' Unisex Shoe adds two-tone mesh and angular overlays to deliver a unique visual identity and inspire a new generation while preserving its durable roots.</p> <ul><li><strong>ABZORB Midsole:</strong> Provides superior impact absorption with cushioning technology and compression resistance, delivering all-day comfort in a versatile unisex shoe.</li><li><strong>Molded TPU 'N' Logo:</strong> Integrates a durable TPU 'N' emblem into the upper to reinforce structure and accentuate the classic New Balance 740 silhouette.</li><li><strong>Reflective Accents:</strong> Incorporates reflective details across the upper to improve low-light visibility and modernize the White/Brown colorway.</li></ul>