New and improved! Packaging May Vary. What is it: A 10-color, highly pigmented nude eyeshadow palette in a light-to-dark range of neutral matte shades. Why you'll love it: 10-piece nude eyeshadow palette featuring an array of browns and pinks in a matte finish—perfect for every day Ultra-pigmented, blendable color Smooth, creamy application Perfect for shading, highlighting, and defining eyes New packaging and updated color lineup! Get inspired with this 10-color eyeshadow palette, perfect for shading, highlighting, defining, and making your eyes the prize. It features a versatile range of ultra-pigmented matte and shimmer shades that invite you to play around and create a range of eyeshadow looks—from subtle daytime statements to bold, multidimensional vibes. The creamy formula applies silky smooth and blends with ease, delivering intense color payoff when using with your favorite e.l.f. eyeshadow brush.   How to apply Perfect 10 Eyeshadow Palette: Apply a light shade all over eyelids, then swipe on a medium shade into creases and blend with your favorite e.l.f. Cosmetics eye brushes. Work the darkest shade along lash lines on the outer corners of the eyes for a smoky effect. Powder Eyeshadow FAQs: How do I get the most pigment out of my eyeshadow?To get the most pigment out of your eyeshadow, use an eye primer prior to applying your eye makeup to help create a smooth, even base. It will help intensify pigment and make your eyeshadow last longer without creasing. How many shades of eyeshadow should I use?Generally, it is recommended to use no more than three shades of eyeshadow in one look. The shades can be used in a number of ways to create different eye looks. Which eyeshadow is best for beginners?Powder eyeshadows are the most common type of eyeshadow and are the easiest to apply. A neutral eyeshadow palette made up of matte and shimmer shades is a good place to start for beginners as there is enough of an assortment of shades to achieve the look you want.   All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All e.l.f. products are cruelty free and vegan. e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!