''PBLCFGR is created by Jackson native and former JSU student, Rick Deuce. His main objective behind the brand is to instill confidence in those doubting their place in today's society.  Our effort is to let those with insecurities know that it is okay to be yourself regardless of background and that you too can be a PUBLIC FIGURE. Our brand has been blessed with several opportunities to grace MTV, BET, OWN, SHOWTIME PPV, SHOWTIME BASKETBALL, Complex Magazine, etc. We are currently working with the cast of Starz hit TV show POWER: Book IV FORCE.''