This year, Casio America Inc. is donating $20,000, regardless of sales, to the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to ending breast cancer by advancing the world’s most promising research. For more information about BCRF, visit www.bcrf.org Join the fight against breast cancer with the compact all-pink GMDS5610PK. These G-SHOCK watches embody the Casio commitment to pink ribbon campaigns, which raise awareness of the importance of early detection, diagnosis and treatment of breast cancer. G-SHOCK and Pink Ribbon are natural allies, sharing a dedication to building a world where everyone can be healthy, is free to be themselves, and never misses out due to illness. To join G-SHOCK and participate in the movement, keep an eye out for fundraising campaigns and events around the world throughout “Pink October,” which is breast cancer awareness month, when the pink ribbon is out in full force.