What is milk_shake moisture & more shampoo? A rich, hydrating shampoo that is best for daily cleansing of dry hair. A combination of nourishing ingredients come together to restore moisture and softness with every wash. Signature milk proteins and fruit extracts combine with hyaluronic acid and niacinamide to deliver intense hydration alongside antioxidant support to better protect hair from environmental stressors. Can be used daily, or as often as desired.