Co-Formulated By   Formulated by our friend, Dr. Conor Brady, and made in Ireland, Kelp For Dogs is a natural supplement which contains a brown seaweed (Laminaria, a.k.a. kelp). Kelp is packed full of powerful antioxidants such as fucoidansthat are unique to seaweeds as well as iodine both of which promote health in your dog. Favored by breeders worldwide to improve coat and skin condition and coloration. What is kelp? Kelp, at least true kelp, is the stuff that grows in big forests under the sea (you always see seals and fish swimming through these tree-like plants reaching upwards. We say true kelp as folk seem to think there is only one seaweed under the ocean! True kelp is called Laminaria. Kelp for dogs is not only deeply nutritious, containing a whole array of easy-to-absorb vitamins and minerals, but also chock-full of unique bioactive compounds, such as fucoidans, that stem from its rough way of life. Kelp grows in a very hostile environment with regular changes in salinity, temperature, water to air, things nibbling you and not to mention being battered daily by rocks. It has thus evolved a variety of antioxidative and anti-inflammatory compounds, many of which are only found in plants beneath the waves. We can consume these and reap serious benefits. What does kelp do for my dog? We promote Irish Kelp for Dogs as a nutrient booster. There is simply no comparing the bioavailability of nutrients from mother nature versus synthetic vitamins. Every meal benefits from a little scoop. Kelp also seems to improve coat and skin condition and even “brings out the colour” of the dog’s nose! What makes this kelp special?  Dogs First Irish Kelp is sustainably harvested (not off the beach or intertidal zone) out in the cool, clean Atlantic ocean. That’s first. Seaweed is only as good as the water it is grown in. Secondly, many brands use heat in the drying process. High temperatures can destroy the delicate long-chain polysaccharides that do most of the cool stuff.  Ingredients: Dry, milled, sustainably-harvested Irish Kelp. Packaging: 300g tub, includes 2g scoop. Dosing Instructions: 2g (1 Scoop) per 22lbs of body weight 2 g scoop equals to 1/4 tsp Does not ship to: Australia Should not be used in: True kelp (Laminaria) is high in iodine. As such, it is not recommended for use in pets with hyperthyroidism. If using any other seaweed products in your pet's diet do not exceed a 5% inclusion ratio of seaweed product to total feed.