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THE COLORIST'S CHOICE FOR PERMANENT COLORChosen by millions of colorists around the world thanks to high-performing, reliable products, IGORA® aims to truly empower colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. IGORA® empowers colorist to be exactly who they want to be.SAME ICONIC FORMULA.NEW LOOK ON THE OUTSIDE.On the outside, IGORA ROYAL® has undergone a complete transformation with a modernized design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside! True-to-swatch color results Reliable, even and luminous color Optimal color retention Holistic portfolio to perform every color serviceOur extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totaling 143 different shades. IGORA ROYAL®'s iconic red block packaging remains for the core line. Our technical lines can still easily be recognized with their distinct range colors: IGORA ROYAL® HIGHLIFTS®, IGORA ROYAL® FASHION LIGHTS®, IGORA ROYAL® ABSOLUTES® and IGORA ROYAL® SILVER WHITES®.Schwarzkopf IGORA® Royal Color Ash CollectionIncluding:ROYAL 1-1 BLUE BLACKROYAL 5-1 LIGHT ASHROYAL 6-1 DARK ASHROYAL 7-1 MEDIUM ASHROYAL 8-1 LIGHT BLONDEROYAL 9-1 EXTRA LIGHTROYAL 8-11 Light Blonde Cendre ExtraROYAL 6-12 Dark Blonde Cendre AshROYAL 4-13 Medium Brown Cendre Matt
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