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PRODUCT DETAILS (SEE ALL IMAGES)
High-quality materials have been handpicked to customize into a one-of-a-kind design: 5-panel, structured, high-profile crown
INSPIRATION STORY OF DESIGN
For this drop we wanted to incorporate the ideas of how lifestyle changes not only through age, time, etc. but also through urban space. Specifically, moving away from the main City, your life will change drastically especially if you lived in an urban setting your whole life and now live in the outskirts of the Bay in which most cases are rural or suburban communities. A big phenomenon called urban sprawl and local migration outward due to increasing cost of living in the urban centers.
The change of lifestyle will occur but what we wanted this drop to still represent is the urban hustle mentality that we still live with even when leaving the City. It's a hustle that can't simply be taught but moreso lived through to then be adopted into your DNA. It was scorching hot the day of the shoot but we powered through it haha. It's amazing to see the progress while building with other local artists. That's what this brand is all about: build a community and movement we all can stand by.
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