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Italian beauty secrets are revealed with this color protecting, Aloxxi Hydrating Shampoo. Enriched with olive and avocado oils, hydrolyzed keratin, and silk amino acids, this lush formula protects hair from the sun by preventing UV damage. It also helps repair and strengthen hair by containing a unique blend of 10 anti-aging extracts that protect and defend. The results are shiny, healthy, luminous hair. Benefits: Zero Sulfates, Parabens, and Sodium Chloride formula is non-stripping, non-drying, and ultra-gentle for chemically treated and colored hair Keratin and botanical oils nourish and strengthen from the inside out to improve the hair condition Unique blend of 10 anti-oxidant botanical extracts help prevent environmental damage that causes hair color to fade

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